Top 5 Social Apps in Australia Q3 2023: Unified Platform Performance

In the third quarter of 2023, the top 5 social apps in Australia showed varied performance trends across weekly downloads, revenue, and active users. Here’s a closer look at how Threads, Facebook, TikTok, Instagram, and Reddit performed.

Threads saw a significant drop in weekly downloads, starting from a high of about 558K in early July to around 28K by the end of September. Weekly active users also fluctuated, peaking at approximately 527K at the beginning of the quarter and ending at around 325K.

Facebook maintained a steady weekly revenue, ranging from roughly $40K to $58K. Downloads remained consistent, hovering between 39K and 45K. The app's active users were remarkably stable, staying around 18.8M throughout the quarter.

TikTok showed strong weekly revenue performance, consistently bringing in around $500K to $570K. Downloads were stable, averaging around 52K per week. Active users were also steady, maintaining a range of approximately 5.3M to 5.6M.

Instagram experienced weekly revenue fluctuations, with a notable increase to about $57K in the last week of September. Downloads were stable, averaging around 34K to 41K. Active users showed a slight upward trend, reaching about 8.5M by the end of the quarter.

Reddit had a modest weekly revenue, peaking at about $7.1K in late July. Downloads were consistent, ranging from approximately 17K to 24K. Active users saw a gradual increase, starting from about 1.3M and reaching around 1.4M by the end of September.

These insights are derived from Sensor Tower data, providing a comprehensive view of the app performance. For more detailed analytics, visit Sensor Tower.